[Sports Start-up] "Korea No.1 Fishing Pro" Super Angler Kim Wook

Kim Wook expressed his ambition to make the most Korean fishing equipment based on 40 years of fishing and life. Ⓒ Gyeonggi University Start-up Support Center

[Human Aid Post] Super Angler (CEO Kim Wook) is a company that produces customized fishing gear for domestic anglers. Forty years of fishing experience and a desire to develop Korean equipment led Kim to start his business late.

Representative Kim said, “We decided to create at least the fashion of Korean fishing in the fishing market led by US and Japanese imports.”

According to Kim, conventional fishing rods can be sent farther by throwing the bait at the maximum length, but the lure's operability is worsened and the arm's fatigue is increased. However, the Super Angler's rod can only be lengthened when the bait is thrown, and the length can be adjusted later to reduce arm fatigue. This is the biggest difference from existing products.

Kim has been doing video activities by operating cable channels such as FTV and FishingTV and YouTube. He also worked as a field tester for Japanese company Shimano. “We can confidently introduce our company and our products through public awareness gained from this experience,” he said.

Mr. Kim, who has a dream of expanding into the overseas market by expanding lure fishing, said, "We want to hire anglers who have grown through their products and make better products through their professional and creative ideas."

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